7/25/2023 0 Comments Liya kebede![]() ![]() It was wonderful to have Liya’s creative input at every step in this collaboration. ![]() ![]() “With lemlem, you can’t help but notice its ease and elegance, which Liya Kebede obviously and beautifully embodies, too. Liya Kebede, founder and creative director of lemlem. My creative direction included the campaign, too, which was so much fun and special because I got to shoot with my daughter” It’s also a first for us to add jewellery as part of this collection and create a whole lemlem look. “I love that H&M has always been at the forefront of doing really cool collaborations. So for lemlem, it’s really exciting to be part of that group of collaborating brands. There’s also a timeless feel overall in the collection, with the idea that pieces can be passed down from generation to generation. The colour palette includes shades of blue, white, bright orange, soft pink, neons and a hint of pale yellow. lemlem’s signature stripes and colour-blocking sit alongside the key elements of fluidity and soft textures. Crafted from more sustainable materials including organic linen, recycled polyester and Tencel™ Lyocell, each piece is about being joyful - it’s sunny, light and breezy. For this collaboration, traditional handwoven materials often found in lemlem’s pieces are translated into cover-ups, sundresses, tops, shorts, trousers, swimwear, jewellery and accessories. Known for a chic yet effortless aesthetic, easy-to-wear designs and artisanal details, there’s also a modern elegance that radiates from lemlem and Kebede herself. ![]()
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